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What Women Want 2020

Nearly 30% of the xHamster audience is women. Who are they? What do they want? And what are they doing for Valentine’s Day?!?

Well, it turns out female porn consumers vary from their male counterparts quite a bit. Women consumers are generally younger, spend nearly twice as much money per year, and more likely to prioritize their own pleasure — among other things!

The results come from an exclusive survey of over 100,000 unique visitors to xHamster over the course of a week in early February.

DEMOGRAPHICS

The female audience is significantly younger than the male audience. More than a one-third are Gen Z (under 24), and nearly two-thirds are under 34! (Men are more evenly split in age, with as roughly many over 34 as under.)

Since our own traffic stats show that women make up nearly 30% of the overall global audience for porn, this is great news. The next generation of women is more interested in porn than previous generations, and as they grow, so will the market.

What Women Want 2020Women porn consumers are also tend to be less likely to identify as “straight” or “heterosexual” than male porn consumers.

In fact, less than 50% — fewer than half of women — said they were straight (versus 70% of men). More than 30% identified as bisexual (vs 18% men), and 7% said they were lesbian.

PORN HABITS: WOMEN VS MEN

Women tend to watch porn with less frequency than men do. Just 70% say they watch porn several times a week, compared to 83% of men.

What Women Want 2020 2But that doesn’t necessarily have to do with desire for porn — it might be that they’re getting laid more! 14% of women who answered the survey say they’re having sex at least once a day (versus just 8% of men). 71% told us they were currently in a relationship (versus just 62% of men). And 40% said they had plans for Valentine’s Day (versus just 26% of men).

Women who watch porn don’t feel particularly bad about it. In fact, they feel slightly more positively about porn than men do.
What Women Want 2020 3Women who watch porn less frequently (once a month or less) are the least likely to feel positively about porn. So maybe we’re an acquired taste!

Women may make up a smaller share of the overall market, but the data shows that they’re much more likely to spend. In fact, the average female porn viewer spends an average of $129 a year on porn, whereas the average man spends just about half that ($66).

Nearly 12% of women porn fans say they spend $1000 or more on porn annually — again, more than double the number of men that do.
What Women Want 2020 4
These numbers may come as a shock to an industry that has long discounted the female viewer. In reality, it may be a self-fulfilling prophecy.

WOMEN IRL
It’s not just what they watch. Female porn consumers are women who prioritize pleasure. We asked what was more important in sex — getting pleasure or giving it to a partner?

Most men and women said both were equally important. But 26% of women who watch porn answered “getting pleasure” — a number that rose to 35.8% for women who said they watched porn every day. (Just 19% of women who watched porn once a month or less said the same.)

What Women Want 2020 5Female consumers are still more likely than men to consider themselves submissive rather than dominant in a relationship. More than 37% of men said they considered themselves the dominant partner, whereas just 28% of women did. (The exception? Women who watch porn every day are more likely to be dominant (38%) than submissive (28%).

What Women Want 2020 6In fact, regardless of gender, increased porn viewing tends to correlate with a rising identification as the dominant partner.

Women also diverge from male porn viewers when it comes to monogamy. Fewer women than men were likely to rate a monogamous (or “monogam-ish”) relationship as the ideal (69% to 61%) and more likely to rank polyamory or other non-traditional relationships as the ideal.

What Women Want 2020 7Regardless of gender, the more frequently a person watches porn, the more likely they are to rate monogamy as their ideal form of relationship!

Perhaps we’re a type of cupid after all!

Happy Valentine’s Day!

Alex Hawkins
xHamster Data Center
alex.hawkins@xhamster.com
Published by xHamster
3 months ago
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to Moruyamanwhore9: Well the guy in question is in a blog I've written here https://xhamster.com/posts/9938301 I'm just hoping he makes one error too many and gets a kick in the teeth for it
to TheBigStickman: Cheers for heads up..I don't trust many people at all...sick of busting hands n wrists n talking with coppers,cause of the little spineless maggots you just mentioned.. take care mate
to Moruyamanwhore9: Thanks for the support. As it happens, I was doing quite well, but got mixed up with a right devious person, who a girl had asked me to contact after he had blocked her a while ago. He was messaging me behind her back, getting me to break my own rules with regards sharing photos and then the **** sticks a proverbial knife in my back and I ended up losing out on two real gems on here from one way or another. So watch out sending PMs and letting people gain your trust, cos there are some vile shark f***era on this site
to mini_jasem: Totally agree with your comment n really appreciate you n respect n admire your attitude n openess..wow really wish there was ladies near me with same feelings n honesty
to TheBigStickman: Totally agree with you mate..so many bloke's are really dumb n disrespectful.. naughty fun n perverted taboos are empowerment for ladies,not a reason to believe there deserving of any other treatment we wouldn't would not appreciate ourselves
Very informative n real eye opener for myself,. wish I could Post this to all my social media accounts.. wishes to find few of these ladies for some company and discussion
22 days ago
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Excellent information to have.
1 month ago
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Good stuff. Thanks for that info Alex.
1 month ago
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Thank you for sharing your information 
3 months ago
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90% of the Females under the age of 25, are MALES in real life with a "Fake Data Account".
3 months ago
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verrry interesting numbers
3 months ago
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HAPPY VALENTINES DAY FROM AN AVID PORN WATCHER OF 82 YEARS OLD  DOC SAYS KEEPS ME YOUNG
3 months ago
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Thank you very much for sharing Valentine's day survey data. They are very interesting.
3 months ago
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I love this blog. I for one have seen my porn habits change over the years . Example. I use to watch porn and not even care who the actors were or wanted to know. As I have gotten older I have favorites. I also spend money on porn. I actually did a blog on how I do believe women are forgotten a lot of times and how they do spend money on porn.  https://xhamster.com/posts/9713672
3 months ago
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to -Snap-Crotch-Beaver-: Totally! BTW, have a nice anniversary tomorrow Bud
to TheBigStickman: HOW True - but the same goes for this guy too - PLEASE, NO unsolicited messages, unless I have commented on your things. If you spend a lot of time here, you get a sense of what is "Porn-Propper" and that it takes so little [literally] to be that jerk. 
From my 1000+ days on here, I know one thing the majority of women don't want. That's to open a message from a new user on here, find the image of the guy's cock and "Hey bitch, wanna fuck/wanna taste?" Fellas, I don't want to sound like Mr SmartAss here, but I have found the polite & patient approach, gains you a far sight more
3 months ago
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Happy Valentine’s Day!
3 months ago
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I love these quirky surveys~kisses~Bri
3 months ago
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IMHO, data seems to go along with biological habits for both men and women. With identification of the role of porn in real life activities. I consider it healthy to be able to chat and to show one's own sexual self to others and to see others in a sexual manner. The taboos imposed upon us by various traditions and societies makes it the better; since I can live a double-life as a "normal" person and a "sexual" one. Thank you xHamster team.
3 months ago
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Nice
3 months ago
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